My only comment:
You said:
"Sometimes they buy it, sometimes they grab it online if they can't find or afford a copy."
Would you feel the same way if a person walked into a store and picked up a bottle of wine and walked out without paying because they could not or would not afford it?
Taking property, whether it is tangible or intangible, without paying for it, is theft. There really is no other word to describe it.
