I always thought there was a sizeable group of soft votes for him ...
when he said wall and ban, I thought it clear he had a solid group of bigots but not necessarily would it be all his support ... i mean there is a kind of appeal to nationalism and populism among the ignorant and of course he had the hard core partisan Republican voter. There was a reason he couldn't break through 40. I suspect as much as 20% of his voter support was soft.