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But seriously, Fox will indeed be undergoing a change but not the kind you think it might be. On the contrary, Fox News Channel, while still a formidable player in cable news ratings, has met its match. Sinclair Broadcast Group was already one of the largest local station owners in the country thanks to loose ownership regs at the FCC in recent years. Now they are poised to become THE LARGEST. And it's not just the numbers either...as they saying goes: Location, location, location.
SBG will now enjoy SEVENTY PERCENT LOCAL MARKET PENETRATION thanks to their recent purchase of most of the former Tribune Broadcasting collection of local affiliates, and they are all in key battleground states. And SBG is several steps to the RIGHT of Fox News Channel, so much so that it is difficult to imagine FNC going even further to the right of SBG short of openly editorializing about bringing back slavery, advocating for beheading women and opening oven facilities for unfriendly Jews around the nation.
Rupert Murdoch probably won't be around in five years time, and he has alread ceded much of his creative and editorial control to his kids, who are more libertarian than anything else. They HATED Roger Ailes and weren't too fond of Bill-O outside of the fact that he brought in money. Once that slowed, they couldn't wait to dump him. They are now virtually rudderless as far as a monster ratings personality.
This means they are ill-prepared to deal with the SBG juggernaut which is just around the corner.
Therefore, I predict that in the coming months and years, Fox News Channel will slowly commence a series of very subtle shifts toward the center. Yes, the CENTER, where there are more people under the age of 65, less people living on fixed incomes, less crotchety, angry, bitter old white males who don't buy much of anything anyway.
Fox is already being attacked by the alt-Right true believers as a "cuck" network anyway, so the true believers are looking for a new network to get behind.
Does SBG have its own cable news channel? Not yet. Guess what, when you already own a giant news PACKAGING operation and several hundred local affiliates, shooting your signal to a bird up there in the sky is cheap, easy and even more effective, seeing as how SBG is already doing it anyway to beam their content TO their affiliates now.
So it's just a matter of expanding and refining the lineup, inflating the sat time contract, making their frequency a dedicated one and doing some branding. BLAMMO, welcome to SBG News Channel, the "NEW Fox News Channel". It's GONNA happen, count on it.
And Fox News Channel is going to move in whatever direction keeps the money flowing in. The kids won't bat an eye about giving walker and scooter crowd the heave-ho if they can trade them for a few million younger, upwardly mobile and well heeled independents.
They are going to go where the money is. SBG has already laid claim to whatever money exists in true believer territory. You just don't know it yet. But I do...I was in this business, I know how format changes work.
Lastly, I mourn what is sure to be the impending death of one of my own favorite local stations, at least as we know it today anyway. KTLA Channel 5, a former Tribune station, was one of the outlets snapped up by Sinclair.
It won't be long before KTLA's centrist and liberal friendly look and feel will be transformed into Trump friendliness. I'm already seeing ads for stuff that rankles any sane independent.
Those ads only started running AFTER SBG bought the station. Next, they'll start "fine tuning" the news content
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