Trump is a practitioner of a rather more chaotic version of CONROT - a version where words can mean the opposite thang in such a flexible way that only Propaganda Barbie has the talent and skill to explain. 'Alternating facts' are a more sublime rendering of 'alternative facts'.

You never change things by fighting the existing reality.
To change something, build a new model that makes the old model obsolete.
R. Buckminster Fuller