Too bad we don't have an operational carbon market. You could get lots of credit for sequestering carbon, and thus make even more money for the company.
Watch the movie, there's so much more to it than just sequestering carbon. You should see the produce people can grow with biochar.
Gordon's talked about empty produce before, veggies with near empty nutritional value thanks to worn out tired soil.
We'd better damn well start rejuvenating our farmland pretty soon or we might as well start eating colored cardboard or wax prop fruits.