Our POTUS campaigns every four years are an attempt to SELL, or MARKET a person and their ideas to the American people. I might not be a salesman but I AM a film editor, and I've edited something like seven thousand commercials in the forty years I've been in the business, so I believe I've come to something of an understanding about what makes an effective marketing campaign.
If you want to sell veggie burgers, DO NOT CALL THEM Veggie Burgers. Call them something that sounds familiar.

I think in the last twenty years I've seen something like a hundred different attempts to make veggie burgers catch on with the mainstream.
Guess who finally cracked the code?
BURGER KING.
They called it "The Impossible Whopper".

The word "veggie" does not appear anywhere in their marketing campaign.
If Bernie can take a cue from Burger King, then he WILL be our next president.

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