Capitol Hill Blue Forums Political Issues Campaign 2020 First Bernie Sanders Thread 2020

I don't even have a problem with the label, speaking personally, but then again I also think that the Pontiac Aztek was unfairly panned by automobile critics as "ugly", and yet the Nissan Juke is considered "cute"!



But you can't fight the press and the focus groups and expect to win because the deck is stacked in their favor, so the smart thing to do if you want your flavor to survive is to rebrand and repackage it and fool people into thinking it's.....drum roll...(wait for it!)



Of course, if your brand was already pilloried by the critics and the press before the rollout, your chances are nil, but if you were smart, you'd have known that already and you would get ahead of it and try using a different flavor name or brand name to begin with because you pre-tested first before the rollout.

And that is what FDR did with his social democracy, which is why it largely succeeded and was embraced by society. He branded it right, he marketed it right and he promoted it right, and the audience bought his presto-change-o sleight of hand, and they eagerly lapped up all that wonderful social democracy and called it ice cream.

But as I've said before, the kids don't mind.
To them, it's "capitalism" that's the Pontiac Astek, not socialism.
Socialism is the new iPhone, they can't wait to try it out.

The question is, will there be enough kids to beat out all the old folks who are scared of the "new iPhones".

Again, marketing wizardry...branding is the magic, branding is the secret sauce. We've sold everything from Chia Pets to Popeil Pocket Fishermen to people for millions, so anything IS POSSIBLE.

Crossover marketing! Old folks are scared of the "new iPhone" but they'll eagerly snap up an overpriced "Cricket Phone" from Consumer Cellular with the big buttons and simplified interface.
And yet it's still a smartphone.
Then all the kids have to do is wait till the rollout fever dies down, and switch to the new iPhones anyway.
And by the time the old codgers realize it, they've already begun to like the new iPhone (socialism) anyway.

We do the same thing when we want Rover to take a pill.
We wrap the pill in bacon or a piece of hamburger and toss it in Rover's general direction and "GULP, SLURP!", down the hatch, problem solved.