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"So why does Sanders call himself a socialist? I’d say that it’s mainly about personal branding, with a dash of glee at shocking the bourgeoisie. And this self-indulgence did no harm as long as he was just a senator from a very liberal state."
--I've already made this very comment for years...YEARS. Bernie is a social democrat, he's not a socialist, but he thinks it's cute to brand himself as such as a poke in the eye of the bougies.
But the Republi-bougies are like the tattle-tale six year old girls in the schoolyard, the ones who live to "go tell" and get other kids in trouble. Most Demo-bougies are just too timid to do anything but cluck their tongues in curt disapproval, mainly to curry small favor with the Republi-bougies.
This sh!t is writ large in our current schoolyard and in any schoolyard, the smart ones learn how to mount a distraction to keep the tattletales occupied.
Often one just needs to use a symbol, it works well on the "symbol-minded". Some just call it "crossover marketing".
I'm totally good with being in the company of Mr. Krugman.
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