I disagree on the campaign. I thought it was very inept. Lacking in that old college try. Trump made 116 campaign visits, rallies, stops from 1 Sep until election day, Clinton made 71 which looks more than what it was as it included fund raising events in deep blue California and New York. In the deciding states, Trump visited Wisconsin 5 times, Hillary never made it to Wisconsin. Michigan, it was Trump 6 visits, Hillary 1 and in Pennsylvania, Trump 8 to Hillary 5 which included her last campaign rally in Pittsburg election eve. Even in electoral rich Florida, it was Trump 13 visits, stops to Hillary’s 8.
It like Hillary ceded the campaign trail to Trump. Then there was the media, Trump was calling in every morning to almost every morning show whether they supported him or not, Hillary only went on the shows like the View which supported her. Trump was out front every day, the lead story, the headline news maker. He dwarfed Hillary with the media. Hillary also went over 200 days without a press conference. Hillary concentrated on raising money and running political commercial. Hillary had a 2-1 advantage in money raised. 1.191 billion for Hillary, 646.8 for Trump.
https://www.bloomberg.com/politics/graphics/2016-presidential-campaign-fundraising/Money wise, Hillary should have run away from Trump. Trump became the first candidate to win the presidency who raised and spent less money then his opponent since 1964. The winning presidential candidate always had the most money and always won. 2016 was an exception. 2020 was the same Biden 1.634 billion to Trump’s 1.088 billion. In third place was Libertarian Jorgensen with less than 3 million.
https://www.opensecrets.org/2020-presidential-raceThere’re many more reasons why Hillary lost. Her problem even if you think she was likable, independents didn’t. It was independents that gave the election to Trump. They viewed her as aloof, an elitist know it all who had a fake smile. Now this is history, gone, done with. I’ll buy that quite a lot of people were just tired of business as usual. We never had an election before where so many people disliked and didn’t want neither candidate to become the next president.