I may be old fashioned here, but I think Biden needs to give the voters, especially independents and those who now are against both Trump and Biden a positive reason to vote for him. More hammering on Trump isn’t going to change any minds among this group. They already know Trump is a scumbag, they dislike him. But they also have come to dislike Biden. Many don’t give an owl’s hoot who wins between Trump and Biden, to them both are bad.
I’m concerned about independents, a group Biden won in 2020 by 54-41 margin. Today Biden trails Trump among independents 35-30 with 18% intending to vote third party against both, 17% undecided or in the will not vote column. Then there are the double haters, using a phrase I picked up on another site. Double dislikers, double don’t want neither one as their next president. Approximately 30% of the electorate. It’s these two groups of voters Biden needs to turn around and in the case of the double dislikers, get them to the polls which half state they’re not going to vote or choose between Trump and Biden.
I don’t think more hammering of Trump will accomplish the above. That just reinforces their already dislike of him. It does nothing about their dislike of Biden. Now a positive good reason to vote for Biden could change some of their minds. But it has to be positive. Political campaigns for the last 20-30 years have been all about bashing your opponent, no self-promotion or positive message. Just hammering or negative attacks against the other guy. Something positive is needed. Biden needs to give those in these two groups a positive, good reason to vote for him. I'm not Trump isn't enough this time around. My opinion anyway.
