To effect any change, one has to USE human nature, not fight it... CS is on the right track - once it's shown that the desire for 'performance' can be reached in a different way (and which also happens to be for the public good), it will stand some chance of being adopted. All that needs to be done, then, is to put the marketing geniuses to work on it, and it will be a done deal. IN FACT, all you have to do is point out that making an electric car is a bit more of a CHALLENGE to achieve, but will yield SUPERLATIVE results... get that point across, and it's "Katie, bar the door!"
Allow me to sell you that truck using NEW thinking:
That IS a humungous truck and it is definitely overkill for anyone unless they are towing a large trailer.
It's a surrogate penis on wheels and it is definitely compensating for something lacking...YES.
It also probably gets about fifteen miles per gallon with the stock engine.
It's a BIG HAIRY MACHO TRUCK.
QUESTION:
What's more macho than a diesel-electric locomotive?
ANSWER:
NOTHING.A truck like that one, fitted with a small and efficient diesel which drives a nice fat generator which delivers power to four WHEELMOTORS would get about 40 to 50 miles per gallon because it would require about one quarter the horsepower and torque to do its job.
And if you sell it by portraying it as bearing the heritage of a diesel electric loco, the under endowed rednecks will sell their mothers down the river to get one.
500 kilowatts will pull anything you can hook a truck like that up to, guaranteed, and it doesn't have to put out 500 kw all the time either, just when it's doing the heavy work.
With nothing hooked up to the trailer hitch that truck would
out accelerate any conventional diesel only version with about
175 kw, and puttering down the highway it would only need about
80 kw.
Just give it something that makes a macho noise and it's a top seller.