Manitoba’s public insurance company has revoked a Star Trek inspired custom licence plate after receiving complaints that it’s offensive. Nick Troller’s two-year-old plate reads “ASIMIL8.”

Troller keeps it inside a licence plate holder that says: “WE ARE THE BORG. RESISTANCE IS FUTILE.” He says Trekkies will recognize that it’s a reference to the cyborg villains who bellowed “you will be assimilated” on various Star Trek series and movies.

He says strangers have complimented him on the plate and taken photos. “I thought it was funny,” he said.

But Troller got a phone call Wednesday from someone at Manitoba Public Insurance, who he says told him two people had complained that the word “assimilate” is offensive to indigenous people.