Fresh & Easy is not your typical grocery store, not even a high-end or "organic-oriented" place. Mostly they concentrate on the "easy" part by stocking a LOT of already-prepared entrees, side dishes, and entire meals.

And most of those items are portion-sized for one or two people. It would be quite easy to live on nothing but their prepared stuff, with just a microwave oven at home to heat them up or steam fresh veggies. You would not even need a fridge because you would not have any raw ingredients or leftovers.

OTOH, that would be rather like picking up all your meals to go from a restaurant. Or like 7/11 expanded their fresh sandwich rack to fill up an entire store!

Interesting to look at, but I have only bought anything there a couple of times though it is my third-closest grocery store.