Quote
Donald Trump won the Republican primary because the Republican Party is broken. Years of disdain—for moderation, for compromise, for governance, expertise, and conventional qualifications—have merged with long-exploited currents of bigotry to produce an electorate primed for a man like Donald Trump. Republicans put a Trump-like figure on the 2008 presidential ticket, backed Trump-like figures in the 2012 primaries, and even solicited Trump himself for an endorsement that same year. It was only a matter of time before Republican voters clamored for the real deal.

from: Trump’s Strategy Is Backfiring

Interesting story about Trump's "any publicity is good publicity" strategy versus real polling numbers.