He made the real Donald Trump into @realdonaldtrump on TwitterJulie Pace, AP White House Correspondent
AP via the San Gabriel Valley Tribune
May 31, 2016
Peter Costanzo is the man who helped turn Donald Trump into @RealDonaldTrump.
That, of course, is Trump’s Twitter account — a high-octane portal for the presumptive Republican presidential nominee to pump out insults, political attacks and self-promotion to more than 8 million followers. But the billionaire’s foray into the world of social media began with a much simpler purpose, yet one that’s still distinctively Trump: making money.
Costanzo crossed paths with Trump in 2009 when he was working as online marketing director for the publishing company putting out the businessman’s book, “Think Like a Champion.” Twitter was still in its infancy at the time. But Costanzo saw the 140-character-per-message platform as a new tool that the real estate mogul could use to boost sales and reach a broader audience.
