The deadliest weapon against Donald Trump? His own words. - WaPo.
It’s notable that highlighting Trump’s stance on specific issues — and not just his awful quotes — is seen as the way to reach these voters. The focus on climate in particular as a motivator of millennials is an underappreciated facet of this election.
Beyond this, the ads — which were launched in conjunction with other groups, such as Planned Parenthood, the League of Conservation Voters, the Latino Victory Fund, and EMILY’s List — also once again reveal two core assumptions driving Dem strategy against Trump. First, Dems believe that one of the most potent tools for generating enthusiasm among key Dem constituencies, and key swing constituencies such as college educated white women, remains Trump’s rich store of disgusting quotes and ideas. Second, for all of Trump’s widespread media exposure during the last year, Dems remain convinced that many of these voters are still unaware of the full existing range of specific quotes and ideas in all their Trumpian wretchedness. When voters are exposed to them, Dems believe, they will conclude that a Trump presidency could be nothing short of a full blown catastrophe for this country and its future. In other words, Dems are trying to scare the sh-t out of you, and there’s plenty of fodder with which to do it.
