Ya gotta admit, our culture has been channeled and streamlined to respond to emotion and impulse when making decisions. It's what marketing is all about. And Trump is the quintessential image of the modern major marketing man - no substance, no ethics, no morals - all greed, emotion, and impulse. And people have been buying it in bulk. The top product he sells is fear of "The Other".

It don't mean a thing if it ain't got that emotion and impulse.


You never change things by fighting the existing reality.
To change something, build a new model that makes the old model obsolete.
R. Buckminster Fuller