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The charisma thing is exactly why I said the Democrats should have run George Cloony, back in 2016. He has way more raw charisma than Trump, and is actually a very successful businessman with no history of bankruptcies, ripping off people working with him, association with pedophiles, lawsuits or payoffs for sexual offences, etc.
He also has a lovely, very intelligent wife with no history of nude modelling.