...if a customer was kept waiting for longer than he or she thought reasonable, it didn't matter how good the food tasted when it arrived, only the wait would be remembered and not the flavors."
I'm not sure I agree. I wish I remembered specifically where, but I have muttered to friends after a long restaurant wait, "Damn! This better be unbelievably good." And it was, enabling me to eat both the food and my words.
